2012年6月5日星期二

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There is a theory in the study of mass media communications that intrigued me as a graduate student. It was a study by Maxwell McCombs and Donald Shaw entitled "The Agenda-Setting Function of Mass Media." In essence, it suggests a correlation between the weight given a particular story or issue in television news, newspapers and newsmagazines and the public's idea of how important that story is.
I've been thinking about this quite often while reading and viewing recent news reports regarding the President of the dior sunglasses women United States, Mr. Obama.
There has been nothing less than dumbfounded shock by media writers, broadcasters and pundits at the announcement that the prestigious Nobel Peace Prize went to President Barack Obama.
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Why, it was just days ago that many of them were gloating about how his "prestige has taken a beating" after Chicago failed in its bid to win the Olympic Games in 2016. "The Ego Has Landed," claimed one right wing zealot. They were practically beside themselves with glee. All because Mr. Obama showed up in Copenhagen in person to lobby for Chicago's Olympic bid. He's the first sitting hottest sunglasses 2012 President to do this, they kept reminding us. He's putting his prestige on the line, they cautioned.
Here's what they failed to report: Almost every other country sent their own head of state to lobby the International Olympic Committee. What makes the US so exclusive that they should not send theirs? Brazil's President spent three days schmoozing the Committee members in Denmark. That's what you do when you want your country to win. In other words Mr. Obama, by showing up in person, was quite in line with generally accepted international protocol. In fact, his spending only a day with the committee members may have proved detrimental to the efforts of the Chicago team.
(That's why internationally, the stereotypical view of the American nestles somewhere between "ignorant of world affairs" and "arrogant." And we all know what happens when you pair arrogance with ignorance. But I digress...)

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